Entrepreneur by nature. I'm a marketing strategist with broad experience on digital strategies, paid media and business models. In 2010, I founded AdVentures Digital Agency, Dominican Republic’s first digital agency.
For the last 15+ years, I've been leading the development of digital and e-commerce strategies for notable brands. With strong strategic thinking skills, I’m a creative, detail-oriented, data-driven and results focused professional, with a mission of helping businesses and organizations to embrace digital transformation.
I hold a Master degree from Universitat Pompeu Fabra, Barcelona and a Bachelor in Advertising from the Universidad Iberoamericana of Santo Domingo. I currently lead the "Entrepreneurship Commission" of the American Chamber of Commerce of the Dominican Republic and also serve as a mentor for the startup and innovation community in the DR.
Founder of the first digital agency of the Dominican Republic
Managed +US$20M in digital advertising budget
I like to lead by example. I'm known for providing clarity, insights and guidance for team success.
Organizing tasks, processes and team structures comes natural. Assigning clear dates and responsibilities is a must to getting things done.
Understanding why, with whom and what's success looks like, is an inherent part of my strategic process.
My creativity goes hand-by-hand with problem-solving capabilities and exploring hypothesis and new solutions.
I'm very analytical, love extracting insights out of data, and working with clear KPIs is like music to my ears.
I'm not afraid of changes, and I like working with new tools that helps get stuff done smarter.
Providing insights and recommendations in the development of marketing campaigns, promoting data-driven decisions, establishing leaner processes, organizational structures and defining marketing - sales tech stack.
Brands: Santo Domingo Times, Shine Magazine, Soy Saludable, Caterina Valentino, among others.
FOUNDER / CEO
AdVentures Digital Agency
In charge of the development of marketing & communication strategies for brands and organizations, through digital channels. From brand personality, content strategy, context integration, paid media to insights. Also in charge of the agency's vision and leading its development, through a strong business culture & solid processes.
Brands include: Gatorade, V8 Splash, IMCA, Caterpillar, Jumbo, Casa Cuesta, John Deere, Caucedo, EgeHaina, Barrick Pueblo Viejo, Tivalsa, Fundapec, ARS Futuro, etc.
CHIEF DIGITAL OFFICER
Peña Defilló / Publicis Group
As a part of the C-Suite of the largest advertising group of the Dominican Republic, I was responsible for implementing a performance programmatic unit focused on data-driven marketing strategies, as well expand our advertising offer and create organizational capabilities.
Global brands I worked for: Nestlé, Claro, Banco BHD-León, Cerveza Presidente, VISA, among others.
HOW CAN I HELP?
I believe in your success and know how much effort goes into getting there. There are three ways we can work together:
Learn on your own time, no matter where you are. You can even choose between individual or group access for your team, whichever works best for you.
If you want to make sure what you are doing is accurate and would rather learn from an expert by your side, then a consulting project may be the right fit for you.
Put our experience and dedication to work for you! Our team will create an end-to-end marketing strategy designed specifically for your company needs.
WANT GUIDANCE WHERE TO START?